Amiculum at the 2nd Annual Medical Affairs Excellence Summit

Date: 26–27 March 2026

Location: Brussels, Belgium

We are looking forward to joining the 2nd Annual Medical Affairs Excellence Summit, where James Aird from our strategy consulting team will be contributing practical insights on early-stage strategy and the changing expectations for real-world evidence in Medical Affairs.

Presentation on patient-partnered early-stage strategy

Time: 11:55

Session title: Patient-partnered early-stage strategy: the competitive advantage you cannot afford to overlook

James will explore why patient-partnered early-stage planning is now essential for pipeline and launch success. He will cover:

• Key challenges influencing pipeline and launch planning today
• Why patient-partnered early-stage planning is gaining attention
• The cost of poor planning versus the benefits of doing it well
• How Medical Affairs teams can support stronger and earlier strategy development

Interactive industry panel discussion

Time: 12:30

Panel title: Managing and communicating uncertainty and real-world evidence

James will also join an industry panel to discuss how Medical Affairs teams can navigate and communicate uncertainty in real-world evidence. The discussion will address:

• The challenge of translating real-world data into regulator-accepted evidence
• Growing expectations from the EMA and FDA for real-world evidence to complement clinical trial data
• How Medical Affairs teams work with HTA bodies and regulators to define sufficient evidence
• Approaches for communicating uncertainty transparently to healthcare professionals and patients

James looks forward to connecting with colleagues at the summit and sharing actionable perspectives on strategy, evidence and communication.